Humans of Fundraising: Lynnie Meyer

Career portraits and interviews collected from the frontlines of fundraising.

"While I’m a positive and forward-thinking person, I firmly believe that hope is not a strategy. We have to stay focused on the work." – Lynnie Meyer

Lynnie Meyer

Senior Vice President and Chief Development Officer, Norton Healthcare

I think the world is hungry for ethical leadership and I’m committed to honesty and transparency above all else. I contribute as much as I ask my team to contribute and truly believe the work we do is an honor – that we carry the flag on behalf of our mission. And that’s important, personally and professionally.

I am a nurse by training and started my career at Norton Children’s Hospital with an associate degree in nursing at the age of 20. As my career advanced, I became CEO of a regional domestic violence, sexual assault, and family self-sufficiency program. As fundraising improved outcomes, development efforts became hand in glove for me.

I returned to my healthcare roots 17 years ago as the executive fundraiser for Norton Children’s Hospital.  My role evolved and I am now Chief Development Officer for our system. I am motivated by improved outcomes in healthcare and the impact that philanthropy plays in advancing innovation and growth. To me, philanthropy has been a perfect fit for all the things I love in community development, healthcare, and mission-driven work.

The COVID-19 pandemic has presented a silver lining in that it shows the value and commitment of our system and caregivers to the community. Also revealed was the amazing support and generosity of our community – not only for COVID-19, but for improving access to care and helping to advance the work we are doing in our newly established Institute for Health Equity.

While I’m a positive and forward-thinking person, I firmly believe that hope is not a strategy. We have to stay focused on the work. My personal philosophy is to keep working – and engage people along the way. Philanthropy is not really about the money – it’s about an investment of our time to work with the community to bring people along when they are ready.

Lynnie started her career at Norton Children's Hospital when she was 20 years old, but not as a professional fundraiser. A nurse by training, Lynnie is shown here in 1987 changing a patients' dressing.

All Services

Fundraising Strategy

  • Annual giving
  • Planned giving
  • Principal and major gifts
  • Risk assessment


  • Planning studies
  • Campaign strategy and counsel
  • Campaign assessments and audits
  • Communications
  • Coaching

Attraction and Retention

  • Donor relations
  • Alumni relations
  • Grateful patient programs
  • International scoping
  • Member relations

Organizational Effectiveness

  • Operational assessments
  • Talent assessments and development
  • Training and engagement
  • Interim staffing

Business Intelligence

  • Prospect profiling
  • Database optimization
  • Wealth screening and analysis
  • Fundraising metrics


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