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Goal: $400 million capital and endowment campaign
Result: More than $428 million was secured in the For Us All campaign
Services: Planning Study, Campaign Management

Graham-Pelton conducted an internal assessment and planning study for the West Point Association of Graduates (WPAOG) (the alumni organization of the U.S. Military Academy) to test the feasibility of raising $400 million for endowment, building, and programmatic and operational needs.

Based on the study results, Graham-Pelton recommended that WPAOG proceed with a $400 million capital and endowment campaign. Graham-Pelton provided counsel for the quiet phase of this comprehensive campaign, with an emphasis on assigning ask amounts to the prospective donor pool, refining the case for support, recruiting the Campaign Cabinet, and cultivating and soliciting early gifts, including one of the campaign’s lead gifts.