Since 1903, the University of Lynchburg has challenged students to become their best selves by asking a simple question: “How can you best serve the world?” Four years ago, an unsuccessful feasibility study left university leaders feeling grim about their prospects of raising more than $12 million.
Lynchburg’s new president wanted to demonstrate how far the university had come since the previous study, and knew board, faculty, and staff buy-in was crucial. The team also wanted to build a stronger alumni giving pipeline that better reflected the university’s unique culture.
Graham-Pelton partnered with the University of Lynchburg on a Campaign Planning Study that explored the institution’s ability to raise $50 million in a comprehensive campaign. We worked primarily on two themes: first, Lynchburg has earned the right to ask people to give; and second, every constituent should be able to see themselves in the campaign.