Based on Long Island, Stony Brook University is an internationally recognized research institution within the State University of New York system. As the institution’s reputation blossomed, its leadership wished to position the university for its farthest-reaching campaign yet. With a lead gift already in hand, university leaders knew they needed to grow the advancement office in order to reach Stony Brook’s goals.
We partnered with the university on several planning studies. The first was a comprehensive benchmarking survey, comparing Stony Brook to similar institutions in categories both broad (total dollars raised, budget, alumni population) and focused (total dollars raised per fundraising full-time employee, average contribution by donor). The survey also included an analysis of key performance metrics, such as close rates and closed dollar values.