Research has shown that 80 percent of a child’s health is determined by his or her environment. But many children face significant barriers to optimal health, especially in Ohio, which ranks toward the bottom of national health-metric lists. For more than a half century, Dayton Children’s has provided exceptional medical care in more than 35 specialties to the region’s babies, children, and teens. They realized the need to expand innovative and advocacy programs, including mental health services, to keep the youth of their region thriving. They also realized the crucial role philanthropy would play in enhancing their offerings and programs. Yet Dayton Children’s had completed a capital fundraising project for an eight-story patient tower only a few years prior. Did supporters have continued interest in supporting Dayton Children’s and their efforts to meet the emergent needs of those they serve?
Graham-Pelton partnered with Dayton Children’s on a Campaign Readiness Assessment and Planning Study for a five-year, comprehensive fundraising campaign. Through dozens of internal and external strategic discussions, as well as two focus groups, we gathered insights from the community to inform the direction of the campaign and the early case for support, which focuses on behavioral and mental health, optimizing child health outcomes, and care transformation.