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Reading Time: 2 minutes In my first role as a fundraiser, I was taught the axiom “people give to people.” While this remains true, recent trends in anonymous giving are making it more difficult to understand the person behind the…
Reading Time: 3 minutes Fundraising, the lifeblood of any nonprofit organization, is an essential, metrics-focused activity conducted by both professionals and volunteers. As degree programs, professional associations, and academic research in the field become more prevalent, the result is an…
Reading Time: 5 minutes “Your child has cancer.” Few words are more sobering for a parent to hear. And yet each year in the U.S., more than 17,000 children are diagnosed with cancer (an estimated 400,000 worldwide). While tremendous progress…
Reading Time: 3 minutes There are five main components to the fundraising cycle. Identify, Qualify, Cultivate, Solicit, and Steward. Each component of the cycle serves its own unique purpose. And while each component is essential, stewardship – continued engagement with…
Reading Time: 5 minutes The latest edition of the Giving USA report has arrived. It is widely recognized as one of the most reliable and respected reports on the philanthropic landscape and provides a detailed analysis of giving trends and…
Reading Time: 3 minutes Have you ever found yourself in the position of asking someone for 50 million dollars? Five million? Five thousand? However big a “big” ask typically is for you, chances are that you don’t relish the task.…
Reading Time: 4 minutes MacKenzie Scott is arguably the most innovative and influential philanthropist in a generation. By challenging the status quo that philanthropy should be a drawn-out, heavily scrutinized process that comes with strings attached by the donor, her…
Reading Time: 7 minutes If you have worked in development for at least one week, you’ve probably been encouraged to find new donors – an edict coming either from your leadership, a board member, or a colleague. Every organization seeks…
Reading Time: 6 minutes “So, why do you support our organization?” This seems like a simple question that many times goes unasked. Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when, and why to be charitable.…
Reading Time: 3 minutes Western Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. The gift is $50 million more than the previous record held by a public higher education institution and…
