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Expert articles on identifying, cultivating, and closing major gifts to accelerate your nonprofit’s mission.
Reading Time: 9 minutes“Why do you support our organization?” This seems like a simple question for donors, but it often goes unasked. Even the most experienced fundraising professionals can run into the trap of assuming they already know the why…
Reading Time: 7 minutesWhether you’re requesting meetings off-site or inviting a prospect to visit your nonprofit for a special activity or tour, email is most fundraising professionals’ go-to for communication. Though email is a ubiquitous outreach tool, creating an email…
Reading Time: 6 minutesEvery organization seeks new donors to grow. However, strengthening relationships with prospective high-value supporters takes time, which is why nonprofits need to focus on donor qualification to narrow down their top prospects. Donor qualification may seem simple…
Reading Time: 4 minutesWhile the government recently passed a continuing resolution to fund the federal government through September 30, 2025, there are dramatic cuts predicted for Medicaid and other critical funding sources. There have also been discussions around potentially eliminating…
Reading Time: 7 minutesIn the complex ecosystem of nonprofit healthcare systems and hospital leadership, the relationship between the Chief Philanthropy Officer (CPO) and the Chief Executive Officer (CEO) plays a critical role in an organization’s fundraising success. This article explores…
Reading Time: 2 minutesIn my first role as a fundraiser, I was taught the axiom “people give to people.” While this remains true, recent trends in anonymous giving are making it more difficult to understand the person behind the gift.…
Reading Time: 3 minutesFundraising, the lifeblood of any nonprofit organization, is an essential, metrics-focused activity conducted by both professionals and volunteers. As degree programs, professional associations, and academic research in the field become more prevalent, the result is an increased…
Reading Time: 5 minutes“Your child has cancer.” Few words are more sobering for a parent to hear. And yet each year in the U.S., more than 17,000 children are diagnosed with cancer (an estimated 400,000 worldwide). While tremendous progress has…
Reading Time: 3 minutesThere are five main components to the fundraising cycle. Identify, Qualify, Cultivate, Solicit, and Steward. Each component of the cycle serves its own unique purpose. And while each component is essential, stewardship – continued engagement with donors…
Reading Time: 3 minutesHave you ever found yourself in the position of asking someone for 50 million dollars? Five million? Five thousand? However big a “big” ask typically is for you, chances are that you don’t relish the task. In…