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Articles on prospect research techniques that help gift officers identify and prioritize high-potential donors.
Reading Time: 7 minutesIf you have worked in development for at least one week, you’ve probably been encouraged to find new donors – an edict coming either from your leadership, a board member, or a colleague. Every organization seeks new…
Reading Time: 3 minutesProspect qualification – the process of identifying and qualifying individuals or entities interested in supporting your organization’s mission – is critical to ensuring the success and longevity of your work. Qualifying donors and prospects on a consistent…
Reading Time: 3 minutes“We did a wealth screening. Now what?” “I need more prospects. How can I discover new leads?” “Where has my prospect made their largest gift? Have they ever named anything?” “My prospect just gave through a family…
Reading Time: 7 minutesProspect portfolios are crucial for any organization that wants to stay on top of identifying potential major donors who could make a difference at their organization. Knowing that prospect portfolios are important is easy, but what’s not…