Our comprehensive Planning Study encompassed a variety of projects, including an electronic survey, preliminary Case for Support and table of gifts, and prospect pool development. We also conducted multiple in-person discussions with staff, administration, and academic and volunteer leaders in order to assess the college’s systems and processes, staffing, and existing fundraising programs.
Among the detailed recommendations and findings in our interim and final reports: the influential nature of SUNY Brockport’s leader, Dr. Heidi Macpherson, who was respected among alumni and the College community for her leadership, vision, and enthusiasm. By implementing support structures that would allow President Macpherson to play a central role in a campaign, she would be enabled to harness donor enthusiasm and elevate philanthropic growth.
Through the knowledge gained in Graham-Pelton’s Campaign Planning Study, SUNY Brockport moved forward into a new era of growth and engagement, with a full kit of customized tools to help them set up their upcoming campaign—and any that come after it—for success.