SUNY Brockport

The Situation

SUNY Brockport is an inclusive learning community that inspires excellence through growth, engagement, and transformation. Featuring small class sizes, close-knit relationships with faculty, and Brockport Downtown, a unique extension of the main campus conveniently located in the heart of Rochester, the university provides great value to its constituents. It also serves an important role in the region by preparing the workforce of tomorrow. But when it came to stretch giving and philanthropy, the value offered by SUNY Brockport often went underappreciated.

The Success

Among the detailed recommendations and findings in our interim and final reports: the influential nature of SUNY Brockport’s leader, Dr. Heidi Macpherson, who was respected among alumni and the College community for her leadership, vision, and enthusiasm. By implementing support structures that would allow President Macpherson to play a central role in a campaign, she would be enabled to harness donor enthusiasm and elevate philanthropic growth.

Through the knowledge gained in Graham-Pelton’s Campaign Planning Study, SUNY Brockport moved forward into a new era of growth and engagement, with a full kit of customized tools to help them set up their upcoming campaign—and any that come after it—for success.