SUCCESS STORY
Children’s Hospital Los Angeles
Leading children’s hospital commits to expanding giving opportunities for annual donors by launching its second transformative $1B campaign.
The Situation
Children’s Hospital Los Angeles (CHLA), one of the country’s most prestigious children’s hospitals, had its sights set high. Following the completion of its successful $1B Living Proof campaign in 2011, the hospital was ready for its next transformative effort. This time around, leaders had an additional goal beyond advancing care for its many deserving families in need: to provide more impactful opportunities for annual donors to participate in the campaign. This goal meant that CHLA needed to invigorate its annual giving program to better engage and partner with donors.
The Solution
CHLA’s senior development and foundation leaders engaged Graham-Pelton to conduct a campaign planning study and an in-depth assessment of the hospital’s annual giving programs.
Early conversations quickly identified two key needs: to bring together diverse stakeholders from the onset of campaign preparation, and to position the annual giving program as an “on-ramp” to CHLA’s major giving pipeline.
To address these needs, CHLA and Graham-Pelton convened board members, committee members, and hospital leaders in conversations around CHLA’s vision for its next campaign as well as hands-on training and coaching to ensure a successful launch. With the assessment revealing a significant base of annual giving donors having the capacity for increased giving, Graham-Pelton and CHLA’s leaders also began partnering to develop high-touch, individualized, and actionable cultivation strategies for these donors.
The Success
With the commitment of leadership, buy-in from other key stakeholders, and thoughtful planning and preparation, CHLA launched the quiet phase of a new campaign to raise $1B for the organization’s highest priorities and strategic needs.
Together, CHLA and Graham-Pelton are working to ensure CHLA has the necessary campaign structure, tools, and systems in place to increase giving at all levels, maximize philanthropic potential, and achieve optimal campaign success.