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Reading Time: 3 minutesThere are five main components to the fundraising cycle. Identify, Qualify, Cultivate, Solicit, and Steward. Each component of the cycle serves its own unique purpose. And while each component is essential, stewardship – continued engagement with donors…
Reading Time: 4 minutesNaturally, most development offices establish programmes that actively engage their alumni. This is understandable given alumni represent your school’s largest stakeholder constituency and have a strong (and hopefully positive) connection as former students. This in turn creates…
Reading Time: 3 minutesAlumni Participation: sometimes it can seem a little exasperating. But why such ire for this critical piece of the fundraising puzzle? Briefly, a higher level of alumni participation can equal more funding with which to improve the…
