For more than 100 years, The Madeira School in McLean, Virginia, has empowered young women to grow into the leaders of tomorrow. As Madeira looked ahead to its next century of providing learning opportunities to address 21st-century challenges, school leaders knew a comprehensive campaign—the most ambitious in the school’s history—was needed.
The Madeira School called on Graham-Pelton to conduct a development assessment. We focused on identifying operational strengths and challenges—as well as on opportunities for maximizing fundraising potential. Through our extensive research on women and giving, we were able to help structure the campaign to motivate alumnae and other women donors by building strong relationships, instilling a sense of urgency, and illustrating the power of giving.