September 18, 8-11am
While it's true that donors are diverse and unique, they all share one basic, irrefutable characteristic:
they are human.
By writing for humans – instead of for donors – you can move people to action by connecting with them on an emotional level.
Learn how at Graham-Pelton's upcoming workshop.
How To Inspire Humans, Not Donors
A Graham-Pelton workshop for development professionals
National Press Club, 529 14th St NW, Washington, DC 20045
Graham-Pelton is pleased to offer a hands-on workshop, where you will experience a uniquely interactive and introspective process to take your messaging to the next level – the human level. By understanding how the human brain is hardwired to make decisions, you will learn a simple, groundbreaking framework to structure your case for support.
Bring projects you’re working on as you will have the opportunity to put what you learn into action, with real-time guidance and advice from our leading industry experts.
Breakfast will be served.
You will leave inspired and equipped to:
> say more with fewer words
> build a case for support that serves all development efforts
> implement current communications trends effectively
meet your facilitators
Drawing on their expertise and experience, three of Graham-Pelton’s senior leaders will share the secret to cutting through the noise with messaging that serves not only your campaign, but your annual fund, stewardship, and major gifts.
As the first woman to lead a global fundraising consulting firm in the multibillion-dollar nonprofit services industry, Elizabeth is a rare strategic thinker and communicator with executive-management skills second to none. An engaging speaker at major conferences, Elizabeth is a leading voice globally on the topic of fundraising and elevating philanthropy.
Having worked with executive management teams at major organizations such as Visa, Sodexo and CBRE, Nicole is an award-winning creative who translates abstract organizational visions into tangible, compelling messages. She is adept at facilitating meetings with cross-functional teams and helps even the most diverse stakeholders find common ground.
A dynamic fundraiser, Jennifer specializes in major gifts and grants to achieve organizational growth. Having earned her B.F.A. in Creative Writing from the University of Arizona, an M.F.A. in Writing from the School of the Art Institute of Chicago, and a Ph.D. in Community Psychology from NLU, she leverages her strengths in writing and psychology in fundraising.