Elevate Philanthropy ™

Motivations & Mindsets: Donor behavior in research and practice

Wednesday, September 15
11:30 a.m. to 12 noon ET

Donors support nonprofits for many reasons. Perhaps they have a personal connection to your mission or are searching for a way to support their community. In reality, it is rarely that simple: donors are guided by a complex web of personal, cultural, and financial goals that all influence their giving.

By understanding these motivations, nonprofits can deepen relationships with donors and create more meaningful opportunities for philanthropy. In this 30-minute webcast, we’ll share the psychological principles that shape a person’s desire to give and equip you with the tools needed to start decoding the complexities of donor motivation at your nonprofit.


What you’ll learn

  • The history of academic research on donor motivation and how motivations have changed over time
  • Strategies to uncover motivation when meeting with prospects
  • How to align a donor’s desires with your nonprofit’s needs to create the most meaningful ask
  • How to move beyond demographic information and capacity ratings to determine your best prospects and asks


Registration for this webcast has closed.

About our speakers

Anna Schlia

Vice President, Graham-Pelton

Status quo breaker, frontline fundraiser, and researcher of donor inclinations, Anna Schlia is an expert in principal and major gifts, collaborative ask strategy and management, program building, and solicitation team leadership. Relentlessly inquisitive about nonprofit institutions and the donors who support them, Anna is completing a Ph.D. on the topic of donor motivations and is a noted presenter on the topic.

Jennifer Herrmann headshot

Jennifer Herrmann

Vice President, Graham-Pelton

Throughout her fundraising service to a number of preeminent institutions, Jen ignites “the spark that comes from mission-driven work” to strategize, ask for, and steward significant gifts. With a track record of eight-figure solicitations, Jen has held a variety of frontline positions with managerial focus on program administration, process improvement, and analytics.

What others have said about our webcasts


“This webinar packed an excellent amount of tangible information into 30 minutes. I will be able to easily apply what I learned today into my work.”

Donor Relations Professional

Higher Education, OHIO

Graham-Pelton is the fundraising consulting firm chosen by leading nonprofit organizations worldwide.

Our mission is to elevate philanthropy so nonprofits can flourish.

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