Elevate Philanthropy ™
Sign up for our mailing list
Success Story

RIT Image Permanence Institute

The world’s leading authority on the preservation of photographic images positions itself for unprecedented growth.

The Situation

The Image Permanence Institute (IPI), an academic research center at Rochester Institute of Technology in New York, serves a very important niche: they are the leader in the development and deployment of sustainable practices for the preservation of photographic images and cultural heritage collections in libraries, archives, and museums around the world. In addition to training the next generation of preservationists, they also provide consulting services, publications, and professional resources and tools. Scientific thinkers and lifelong educators, they had not prioritized market success.

The IPI knew their business model needed an update that would allow them to grow and serve more institutions. With a grant from the Andrew W. Mellon Foundation, and under a new executive director who was energized by the potential for change, they reached out to Graham-Pelton.


The Solution

We created a strategic growth plan that focused not only on philanthropic support, but also on IPI’s variety of revenue streams. From meeting with focus groups and conducting surveys of various industry groups and cohorts, we developed recommendations on staffing and scaling. This included advising IPI on joining forces with for-profits to encourage more expansive growth.

We also conducted a careful evaluation of IPI’s product lines, services, and branding, and how they communicated their value to museum directors, archivists, education specialists, and more. And we put new emphasis on ways to develop a culture of philanthropy.

The Success

This project allowed IPI to discover how respected they are in their field and how much their tools and services are needed. As a result of Graham-Pelton’s work, IPI has been able to rethink their framework and marketplace position through their attitude and behavior and build even stronger partnerships with external constituents and current funders.

You can raise more money. We can show you how.



Industry insights and best practices, sent straight to your inbox.Sign up for emails from Graham-Pelton

Industry insights and best practices, sent straight to your inbox.Sign up for emails from Graham-Pelton

Mailing List Signup

Seven tips to turn your board into a fundraising force.

Fill out this short form to access your download.