We created a strategic growth plan that focused not only on philanthropic support, but also on IPI’s variety of revenue streams. From meeting with focus groups and conducting surveys of various industry groups and cohorts, we developed recommendations on staffing and scaling. This included advising IPI on joining forces with for-profits to encourage more expansive growth.
We also conducted a careful evaluation of IPI’s product lines, services, and branding, and how they communicated their value to museum directors, archivists, education specialists, and more. And we put new emphasis on ways to develop a culture of philanthropy.
This project allowed IPI to discover how respected they are in their field and how much their tools and services are needed. As a result of Graham-Pelton’s work, IPI has been able to rethink their framework and marketplace position through their attitude and behavior and build even stronger partnerships with external constituents and current funders.