Inspiring Humans, Not Donors™
A Virtual Workshop for independent schools
Wednesday, May 11
1-2:30 p.m. ET (10-11:30 a.m. PT)
Learn to craft messaging that moves people to action
Are you struggling to write a “donor-centric” case for support for your school? Do you find that you’re trying to make your campaign messaging speak to everyone, but it really appeals to no one? If so, you’re not alone. Writing for donors is not easy because all donors are different. Luckily, they all share one basic, irrefutable characteristic: they are human.
By crafting your case for support for humans – instead of for donors – you create clear, concise messaging that inspires action. The result? Transformational levels of giving for your school and your mission.
While there is no charge to attend the workshop, space is limited. Secure your spot today.
Workshop description
Specifically designed for independent schools, this hands-on virtual workshop will provide a dynamic and interactive experience to take your case for support to the next level – the human level.
First, we’ll show you how to tap into the decision-making mindset of your constituents and connect on an emotional level. We’ll share proven communication strategies that combine principles of psychology, marketing best practices, and change management to explain our simple, proprietary five-part framework that can be used to structure your case for support.
Next, you’ll work in small groups to begin applying these strategies and receive real-time feedback from peers and Graham-Pelton experts.
Last, we’ll share tips on how to design and facilitate an engaging process to write your school or campaign’s case for support.
What you’ll learn
- How to think differently about your case for support
- A simple five-part framework to structure effective messaging
- How to achieve clarity and brevity in your messaging
- Strategies to engage stakeholders and generate leadership buy-in
Who should attend
Development leaders from independent schools that are preparing for a campaign or want to refine their case for support.
Please note: this is a workshop intended for real-time and active participation. If you cannot attend live and on camera, we kindly ask that you not register. Because space is limited, we ask that only one person per school attends.
Registration has closed for this event. If you would like to be notified of future workshops, please email inside@grahampelton.com
About our speakers
Nicole Antil
Chief Creative Officer, Graham-Pelton
With boundless creativity, strong business acumen, and strategic thinking, Nicole pilots creative efforts to achieve organizational goals and develops innovative concepts that further corporate identity. Distilling large amounts of information into salient communications, Nicole translates abstract organizational visions into tangible, recognizable brand messages and actionable strategies that support business goals.
Allison White
Executive Vice President, Graham-Pelton
A lifelong champion of the fundraising vocation and those professionals within it, Allison is energized by client partnerships and inspired by their growth. She has been a catalyst for that growth across all sectors and is especially passionate about education. Allison is known for her optimistic approach and is an expert in campaign planning, relationship building, leadership development, and all elements of major gifts fundraising and annual giving.
Frequently asked questions
No, there is no charge to attend the workshop.
Because space is limited, we ask that only one person per school attends.
The workshop will last approximately 1.5 hours.
The workshop will be conducted through Zoom. Breakout rooms will be used to work in small groups. All participants will be asked to be on camera. In addition to a stable internet connection, it will be helpful for you to have a pen and notepad.
No. This is a workshop intended for real-time, live, and active participation. If you cannot attend in person and on camera, we kindly ask that you not register.
Please email inside@grahampelton.com with any questions about the workshop.
What other schools say about the workshop
“Coming from a school that does a lot of things the ‘traditional’ way and likes words, it was great to hear this fresh approach from Graham-Pelton. I took a lot away from the session that will be very handy in the office.“
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