|Looking back at its Design for Healing Campaign|
Princeton HealthCare System’s recently completed the Design for Healing Campaign. It concluded with $171.3 million raised. The campaign helped fund a new 630,000-square-foot facility with 231 single patient rooms, replacing a 93-year-old hospital in Princeton. Graham-Pelton provided campaign planning and management services to the Princeton HealthCare System Foundation including spearheading the Grateful Patient Program for the facility.
The grateful patient program was successful for the campaign, as it facilitated doctors inviting targeted groups of donors to get a firsthand look at the hospital. In addition, donors were invited to participate in centers for care events, and could talk with medical staff directly. Some highlights from the campaign include:
- Gifts passed both the original 2008 goal of $115 million, and the subsequent $150 million goal announced in 2010
- 417 physicians and their practices gave over $5.6 million to the campaign
- 983 corporations and foundations gave in excess of $34 million
- 97 individuals/families donated more than $100,000 each
- 38 percent of PHCS employees gave to the hospital building campaign