Ace your first fundraising campaign with advice from David Allyn

By June 5, 2019April 12th, 2021Graham-Pelton News & Events

Writing for the National Association of Independent Schools, Graham-Pelton Vice President David Allyn outlines the critical strategy elements that need to be considered when planning a fundraising campaign. Whether you are preparing for your first campaign or have years of experience, these guidelines will help ensure that your campaign is set up for success.

“Campaigns are marathons, not sprints,” says Allyn. “And they never really end—once you finish one, the next one is right around the corner. But they are exciting opportunities for schools to build and strengthen their communities. By providing a common goal for everyone to rally around, a fundraising campaign can unify the school community in powerful ways.”

Topics include:

  • Planning studies
  • Wealth screenings
  • Quiet and public phases
  • Making bold asks and more

Read the full article

All Services

Fundraising Strategy

  • Annual giving
  • Planned giving
  • Principal and major gifts
  • Risk assessment


  • Planning studies
  • Campaign strategy and counsel
  • Campaign assessments and audits
  • Communications
  • Coaching

Attraction and Retention

  • Donor relations
  • Alumni relations
  • Grateful patient programs
  • International scoping
  • Member relations

Organizational Effectiveness

  • Operational assessments
  • Talent assessments and development
  • Training and engagement
  • Interim staffing

Business Intelligence

  • Prospect profiling
  • Database optimization
  • Wealth screening and analysis
  • Fundraising metrics


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