Royal United Services Institute


Our work impacts the safety and security of our country.

Goal: £12 million campaign
Services: Planning Study

Graham-Pelton recently conducted a planning study for the Royal United Services Institute (RUSI) to test the feasibility of raising £12 million in philanthropic support and/or corporate support towards building and research needs.

Graham-Pelton’s recommendations included: enhancements in frontline fundraising capacity and staffing; database/software resources; roles of staff and volunteers; the creation of an appealing case for support; prospect pool development and prioritization; leadership; and development of a long-term (five-year) campaign plan.