Digital assessments that optimize the use of technology
Graham-Pelton offers a comprehensive Digital Assessment and Digital Scorecard to evaluate a client’s current use of IT and social media tools in development. The Digital Assessment gives clients a clear understanding of current technology resource use, management, online engagement, and web presence. The Scorecard rates the client’s “health” in staffing, management, content, engagement, web presence, and analytics.
Graham-Pelton then provides IT and social media recommendations to develop strategies that blend proven fundraising methods with the latest technology. These recommendations are closely tied to the unique mission of the organization, and enable clients to achieve specific campaign goals, such as improving member engagement, expanding web-based donations, or increasing online brand awareness.