September 8, 2016
The Virginia Military Institute (VMI) Foundation last month surpassed $300 million raised in its ongoing comprehensive campaign: “An Uncommon Purpose: A Glorious Past, A Brilliant Future, The Campaign for VMI.” Funds raised now exceed the $225 million campaign goal by more than 33 percent. This is the largest fundraising campaign in VMI’s 177-year history.
The funds will be used for scholarships, faculty development, academic support, leadership programs, intercollegiate athletics, and support of VMI’s heritage programs. More than 14,000 donors responded to the call for support, including 53 gifts of $1 million or greater and two gifts exceeding $20 million each.
“VMI is an extraordinary institution with highly devoted alumni, parents, and friends, so I am unsurprised that they have achieved historic levels of giving, especially at the principal gift level,” said Elizabeth Zeigler, President of Graham-Pelton Consulting. “When Graham-Pelton works alongside an institution every step of the way, our client’s success is particularly meaningful.”
This campaign success represents the results of a long-standing relationship between the VMI Foundation and Graham-Pelton Consulting.
Nearly 900 individuals participated in the early stages of the effort, including a foundational operational assessment and database screening, needs assessment, preliminary case for support development, and campaign planning study. A comprehensive plan followed, which included the creation of a campaign leadership structure, customized outreach, Alumni Agencies integration, and a campaign communications team.
“Our partnership with Graham-Pelton helped us stay the course with a disciplined approach to campaign fundraising for VMI,” said Brian Scott Crockett, CEO of the VMI Foundation. “They provided invaluable direction on solicitation strategies, campaign cabinet efforts, communications, and board involvement.”